Optimizing your website is one of the best investments you can make to increase performance. Many websites are operating at 80% efficiency. With some extra optimization your existing website could be purring like a kitten.
The first step in optimization starts with identifying pain points. Once those pain points are cured we can focus on “higher level” improvements. This involves carefully crafting multivariate tests. Multivariate tests allow the magic of statistics to find the optimal mix of copy, headline, images, and more. Instead of guessing what works it’s nice to be 95.4% confident you’re on the right path.
Using the same type of testing we can improve landing pages, conversion processes, and everything in between.