Posts Tagged ‘SEO’

Darn Good List of SEO Link Building Guidelines

Thursday, July 30th, 2009

This is one of the best link buidling requirements list I’ve ever seen.  If you are having a company or individual build links have them follow these rules.  Most importantly, have them report the links they’ve built for you.

There are a lot of shady tricks out there and this list will help you avoid 99.9% of them.

GUIDELINES
1- One link per domain. No more than 3 links from the same Class-C IP address
2- Require One-way links only
3- Links should contain the target keyword/keyword phrase (we will supply the target keyword/keyword phrase) as text in the link anchor text hyperlink
4- Links must be permanent
5- Links must be in text, no graphics
6- Links cannot be from framed pages
7- Links cannot be through a JavaScript
8- Links cannot be through a redirect script
9- Links cannot be on Flash sites or pages
10- Links cannot include a rel=nofollow tag
11- No links using any automated techniques or black-grey hat techniques of blog comment spam, referrer spam or ANY other shady tactic.
12- Page containing link must not be excluded by robots.txt and the anchor text must not contain the rel=nofollow tag.
13- Linked sites must be in production and active . (Developed and not under construction).
14- No sites that require payments
15- No Scraped content, mirror sites, link schemes and sites overrun with contextual ads, popups, intrusive advertising, etc.
16- No link from: guestbook’s, social bookmarking, classifieds, dynamic links, link farms, link-exchange programs, forums, directories, articles submission, Free For All websites, hacker, pharmacy, illegal, pornographic or generally black hat sites.
18- Links must be manually submitted ONLY. No use of Automated software (e.g., Zeus, Arelis or others
19- We reserve the right to cancel any link if not found suitable.
20- Page containing link must be reacheable using normal flow navigation from home page and sitemap (if present)
21- Link page should be from English / German / French language sites only
22- Link page must already be indexed and cached by Google within last 30 days.
23- Links must be on pages with 20 outbound links at most.
24- Links should not be listed, illegal and other offensive websites (porn, gambling, spam, ban, or blacklisted).

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How to SEO – 14 Standard Techniques

Tuesday, November 4th, 2008

This is a short list of how to SEO.  There are many many more factors that effect your rankings but these are the proven techniques.  Due to the high amount of speculation there are many things that may or may not work.   These however, are accepted industry-wide as standand SEO practices.

Good SEO :)

  1. Keywords in URL – The primary domain is somewhat important but having keyword rich URLs instead of query strings helps.  Remember that the first word gets the most weight, the second word gets the next most weight, and so on.  Keep your keywords as close to the domain name as possible. About.com has mastered this technique.  They use clean page names and keyword rich subdomains.  
  2. Keyword in Title Tag – The Title Tag is defined in the Meta Data in the HTML pages.  It is surrounded by <title></title>.  It is the title on the top bar of your browser, what appears when you bookmark a page, and what search engines use as your listing title.  Use keywords wisely and make it readible (by humans).
  3. Keywords in H1, H2, H3 – When you write your article make sure a keyword or two is featured with an <h1> tag.
  4. Anchor text of links – Links within your site and links from other sites sound have your keywords as part of the link.  Insted of ‘click here for discount mortgage loans’ make the link ‘Discount Mortgage Loans’.  ’Click Here’ Tells the search engines nothing about what the page is about.  To see the power of this type the phrase “Miserable Failure” into Google and see what you get.
  5. Links from relevent or expert websites – One link on NBA.com if you sell basketball shoes will do wonders for your website.  Don’t waste your time getting links from non-related websites (it can actually hurt you).  Try to build links with older expert websites. 
  6. Get listed in the DMOZ Directory – Google uses this human edited directory heavily for their search results.  Submit your site but don’t hold your breath.  It can take years if you get in at all.
  7. Get listed in Yahoo Directory – Yahoo’s Directory costs $299 a year.  If you are serious about your site and SEO get listed there.
  8. Old Site – The older the site the better.  It shows stability and it weeds out the spammers.
BAD SEO :(
  1. No links pointing to your website – Get at least a single link to stay in the Google index. 
  2. Link Buying – If you do buy links make sure it as a rel=nofollow tag on it.  If Google finds out you’ve bought a link they will not be happy.  Also, if you do buy a link make sure you keep it forever. Loosing links can really hurt you.
  3. Keyword Spamming – Don’t go crazy on the keywords.  While it’s good to have them sprinkled here and there don’t over do it.  Not only will your customers get annoyed but you might just get penalized.  This is true for inbound links too.  Try to mix it up a little with the anchor text.
  4. Duplicate Content – Don’t steal or repeat copy from other websites.  Google will penalize duplicate content.  It is a waste of time to steal content for SEO purposes.
  5. Too many incoming links too fast – If you are a new site too many links in the begining might look suspicious.
  6. Don’t link to bad neighborhoods – If you look like a spammer, smell like a spammer, and build links in the same neighorhoods as smappers Google thinks you’re a spammer.
These are only the begining but if you get these steps down you’ll be doing pretty good.  If you have any more ‘standard’ techniques that work for you please leave a comment below.

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