My experience with marketing comes with mixed emotions. There are times I am out right embarrassed about marketers and their sad attempts to hock a product. No doubt, they are trying their best and their intentions are good. But they cheapen the word marketing. The first time I saw Marketing (capital M) was in one of my MBA marketing classes. The professor taught Marketing as a way to focus business strategy. analyze market share, leverage statistical models, scrutinize finances for competitive advantage, and exploit operational efficiencies. The curtain was drawn and I witnessed the machinery of real Marketing.
As a thought experiment I’ve made two classifications for marketing. Lower case marketing and upper case Marketing.
marketing VS Marketing
- bureaucratic approach to problem solving VS Problems Are Solved Organically
- no testing, no data, no analysis VS Always Testing, Data Driven, Continual Analysis
- “This is how we’ve always done it.” VS “Why are we doing it this way?”
- highest paid person’s opinion trumps all VS Ideas Come From Everyone and Carry Equal Weight
- very conspicuous and “in your face” VS Imperceptible, Subtle, and Efficient
- take advantage of people VS take advantage of market inefficiencies
- gimmicks VS real value
Any other ideas on lower case marketing VS Upper Case Marketing?
This is a short list of how to SEO. There are many many more factors that effect your rankings but these are the proven techniques. Due to the high amount of speculation there are many things that may or may not work. These however, are accepted industry-wide as standand SEO practices.
With Google Analytics releasing new features the question is being raised again: What is difference between Omniture and Google Analytics. Comparison between the two is will become more focused as Google adds more features. What is the better choice among the two services. Like any true analyst would say “It depends”.