My experience with marketing comes with mixed emotions. There are times I am out right embarrassed about marketers and their sad attempts to hock a product. No doubt, they are trying their best and their intentions are good. But they cheapen the word marketing. The first time I saw Marketing (capital M) was in one of my MBA marketing classes. The professor taught Marketing as a way to focus business strategy. analyze market share, leverage statistical models, scrutinize finances for competitive advantage, and exploit operational efficiencies. The curtain was drawn and I witnessed the machinery of real Marketing.
As a thought experiment I’ve made two classifications for marketing. Lower case marketing and upper case Marketing.
marketing VS Marketing
- bureaucratic approach to problem solving VS Problems Are Solved Organically
- no testing, no data, no analysis VS Always Testing, Data Driven, Continual Analysis
- “This is how we’ve always done it.” VS “Why are we doing it this way?”
- highest paid person’s opinion trumps all VS Ideas Come From Everyone and Carry Equal Weight
- very conspicuous and “in your face” VS Imperceptible, Subtle, and Efficient
- take advantage of people VS take advantage of market inefficiencies
- gimmicks VS real value
Any other ideas on lower case marketing VS Upper Case Marketing?